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Jordan Martinez
Marketing Manager
New York, NY · jordan@email.com · (212) 555-0198
Summary
Results-driven marketing manager with 6+ years of experience in digital strategy, brand development, and campaign optimization for B2B SaaS companies. Proven track record driving revenue growth through data-informed marketing decisions. Skilled at building and leading cross-functional teams, managing multi-million dollar budgets, and translating complex analytics into actionable growth strategies. Passionate about combining creative storytelling with performance marketing to build lasting brand equity.
Experience
Senior Marketing Manager
2022 — Present
Notion · New York, NY
- Led a comprehensive brand refresh across all digital touchpoints, redesigning the website, social media presence, and marketing collateral, resulting in a 45% increase in organic traffic and a 22% improvement in brand recall within six months of launch
- Managed a $2.4M annual marketing budget across paid advertising, organic content, influencer partnerships, and event sponsorships, optimizing spend allocation based on quarterly performance analytics and achieving a 35% reduction in cost-per-acquisition
- Launched and scaled an influencer partnership program from the ground up, recruiting 50+ content creators across YouTube, LinkedIn, and Instagram, driving 15K new user signups per month at 40% lower acquisition cost than paid channels
Marketing Manager
2019 — 2022
HubSpot · Cambridge, MA
- Built and executed a full-funnel content strategy spanning blog posts, webinars, whitepapers, and gated resources, generating over 10K qualified leads per quarter and contributing to 30% of total pipeline revenue across enterprise and mid-market segments
- Spearheaded product marketing for 3 major feature releases, developing positioning frameworks, competitive battle cards, sales enablement decks, and go-to-market strategies that drove $8M in incremental ARR within the first two quarters post-launch
- Redesigned the onboarding email sequence using behavioral segmentation and A/B testing across 12 variants, improving new user activation rates by 32%, reducing time-to-value by two weeks, and increasing trial-to-paid conversion by 18%
Content Marketing Specialist
2017 — 2019
Mailchimp · Atlanta, GA
- Created and managed a comprehensive editorial calendar producing 200+ blog posts annually across 8 content categories, establishing the brand as a recognized thought leader in email marketing and small business growth
- Grew the email subscriber base from 40K to 180K through targeted lead-generation campaigns, content upgrades, strategic cross-promotion partnerships with complementary SaaS brands, and SEO-optimized landing page experiments
Projects
Brand Voice Guidelines
Authored a comprehensive 40-page brand voice document adopted across 6 departments and 200+ employees, establishing unified messaging standards for web, email, social, and sales collateral that improved brand consistency scores by 28%
Marketing Analytics Dashboard
Built a real-time analytics dashboard in Looker tracking 15 key performance indicators with automated weekly reporting and executive summaries, reducing manual reporting time by 6 hours per week and enabling data-driven budget reallocation decisions
Education
NYU Stern School of Business
B.S. Marketing, Minor in Data Science — Dean's List, GPA 3.8
2013 — 2017
Skills
SEO/SEM · Content Strategy · Marketing Analytics · HubSpot · Brand Strategy · Copywriting · A/B Testing · Google Ads · Salesforce · Figma · Email Marketing · Social Media · Data Visualization · Team Leadership
Classic
FreeClean and traditional. The safest choice for any industry and any ATS.
Jordan Martinez
Marketing Manager
jordan@email.com | (212) 555-0198 | New York, NY
Profile
Results-driven marketing manager with 6+ years of experience in digital strategy, brand development, and campaign optimization for B2B SaaS companies. Proven track record driving revenue growth through data-informed marketing decisions. Experienced in leading distributed teams, orchestrating product launches, and developing integrated content programs that generate qualified pipeline at scale. Combines analytical rigor with creative vision to deliver campaigns that resonate with technical and executive audiences alike.
Experience
Senior Marketing Manager
2022 — Present
Notion | New York, NY
- Led a comprehensive brand refresh across all digital touchpoints, redesigning the website, social media channels, and marketing collateral, resulting in a 45% increase in organic traffic and a 22% improvement in brand recall within six months
- Managed a $2.4M annual marketing budget across paid advertising, organic content, influencer partnerships, and event sponsorships, optimizing spend allocation through quarterly performance reviews and achieving a 35% reduction in cost-per-acquisition
- Launched and scaled an influencer program from scratch, recruiting 50+ creators across YouTube, LinkedIn, and Instagram, driving 15K new signups monthly at 40% lower cost than paid acquisition channels
Marketing Manager
2019 — 2022
HubSpot | Cambridge, MA
- Built and executed a full-funnel content strategy spanning blog posts, webinars, whitepapers, and gated resources, generating over 10K qualified leads per quarter and contributing to 30% of total pipeline revenue across enterprise and mid-market segments
- Spearheaded product marketing for 3 major feature releases, developing positioning frameworks, competitive analysis, and go-to-market strategies that collectively drove $8M in incremental ARR within the first two quarters post-launch
- Redesigned the onboarding email sequence using behavioral segmentation and A/B testing across 12 variants, improving new user activation rates by 32%, cutting time-to-value by two weeks, and increasing trial-to-paid conversion by 18%
Content Marketing Specialist
2017 — 2019
Mailchimp | Atlanta, GA
- Managed an editorial calendar producing 200+ blog posts annually across 8 content verticals, establishing the brand as a recognized thought leader in email marketing and driving a 60% increase in organic search impressions year-over-year
- Grew the email subscriber base from 40K to 180K through targeted lead-generation campaigns, content upgrades, strategic cross-promotion partnerships with complementary SaaS brands, and SEO-optimized landing page experiments
Projects
Brand Voice Guidelines
Authored a comprehensive 40-page brand voice document adopted across 6 departments and 200+ employees, establishing unified messaging standards for web, email, social, and sales collateral that improved brand consistency scores by 28%
Marketing Analytics Dashboard
Built a real-time analytics dashboard in Looker tracking 15 KPIs with automated weekly reporting and executive summaries, reducing manual reporting time by 6 hours per week and enabling data-driven budget allocation decisions across all channels
Education
NYU Stern School of Business
B.S. Marketing, Minor in Data Science
2013 — 2017
Skills
SEO/SEM | Content Strategy | Marketing Analytics | Brand Development | HubSpot | A/B Testing | Google Ads | Salesforce | Figma | Email Marketing | Team Leadership
Languages
English (Native) | Spanish (Conversational)
Modern
FreeEditorial layout with wide tracking. Contemporary and professional.
Jordan Martinez
Marketing Manager
New York, NY · jordan@email.com · (212) 555-0198
Summary
Results-driven marketing manager with 6+ years of experience in digital strategy, brand development, and campaign optimization for B2B SaaS companies. Proven track record driving revenue growth through data-informed marketing decisions. Skilled at building and leading cross-functional teams, managing multi-million dollar budgets, and translating complex analytics into actionable growth strategies. Passionate about combining creative storytelling with performance marketing to build lasting brand equity.
Experience
Senior Marketing Manager
2022 — Present
Notion · New York, NY
- Led a comprehensive brand refresh across all digital touchpoints, redesigning the website, social media presence, and marketing collateral, resulting in a 45% increase in organic traffic and a 22% improvement in brand recall within six months of launch
- Managed a $2.4M annual marketing budget across paid advertising, organic content, influencer partnerships, and event sponsorships, optimizing spend allocation based on quarterly performance analytics and achieving a 35% reduction in cost-per-acquisition
- Launched and scaled an influencer partnership program from the ground up, recruiting 50+ content creators across YouTube, LinkedIn, and Instagram, driving 15K new user signups per month at 40% lower acquisition cost than paid channels
Marketing Manager
2019 — 2022
HubSpot · Cambridge, MA
- Built and executed a full-funnel content strategy spanning blog posts, webinars, whitepapers, and gated resources, generating over 10K qualified leads per quarter and contributing to 30% of total pipeline revenue across enterprise and mid-market segments
- Spearheaded product marketing for 3 major feature releases, developing positioning frameworks, competitive battle cards, sales enablement decks, and go-to-market strategies that drove $8M in incremental ARR within the first two quarters post-launch
- Redesigned the onboarding email sequence using behavioral segmentation and A/B testing across 12 variants, improving new user activation rates by 32%, reducing time-to-value by two weeks, and increasing trial-to-paid conversion by 18%
Content Marketing Specialist
2017 — 2019
Mailchimp · Atlanta, GA
- Created and managed a comprehensive editorial calendar producing 200+ blog posts annually across 8 content categories, establishing the brand as a recognized thought leader in email marketing and small business growth
- Grew the email subscriber base from 40K to 180K through targeted lead-generation campaigns, content upgrades, strategic cross-promotion partnerships with complementary SaaS brands, and SEO-optimized landing page experiments
Education
NYU Stern School of Business
B.S. Marketing, Minor in Data Science
2013 — 2017
Skills
SEO/SEM · Content Strategy · Marketing Analytics · HubSpot · Brand Strategy · Copywriting · A/B Testing · Google Ads · Salesforce · Figma · Email Marketing · Social Media · Data Visualization · Team Leadership
Fresh
$2.99Airy layout with sage green accents. Approachable and distinctive.
How to write a resume with little experience
Lead with education and relevant coursework
When your work history is thin, your education section should do more than list your degree. Include relevant coursework that aligns with the role you are targeting, academic projects that demonstrate practical skills, and any honors or awards. If you completed a senior thesis or capstone project, describe it like a work accomplishment: what the challenge was, what you did, and what the result was. Dean's list, scholarships, and relevant extracurricular leadership (club president, team captain) all belong here. Place your education section above your experience section — for entry-level candidates, it is your strongest asset.
Turn internships and projects into achievement stories
An internship, class project, or volunteer role is real experience. Treat it the same way a senior professional would treat a job: describe the context, your specific contribution, and the measurable outcome. "Redesigned the nonprofit's email newsletter, increasing open rates from 12% to 24% over 3 months" is a legitimate, impressive bullet point. If you built something for a class — a marketing plan, a financial model, a software application — describe it with the same rigor. Hiring managers at the entry level are looking for evidence of initiative, analytical thinking, and follow-through, regardless of whether the work was paid.
Use a skills-forward approach
When you do not have a long work history, a prominent skills section helps fill the page and demonstrates competency. Group skills into categories: technical skills (programming languages, software, tools), language skills, and relevant certifications. Be specific — "Python, SQL, Tableau, Google Analytics" is far more useful than "proficient in data analysis tools." Only list skills you can genuinely discuss in an interview. If you completed an online certification (Google Analytics, HubSpot, AWS Cloud Practitioner), include it — these credentials carry real weight for entry-level candidates and show initiative beyond your coursework.
Write a summary that frames your potential
Your professional summary is especially important at the entry level because it frames how a hiring manager reads the rest of your resume. In 2-3 concise sentences, state your degree, your strongest relevant skill, and what type of role you are seeking. Avoid generic phrases like "hard-working team player" — every candidate says that. Instead, be specific: "Finance graduate with CFA Level I passed, hands-on experience in financial modeling from two equity research internships, seeking an analyst role at a buy-side firm." This tells the reader exactly who you are and what you want, making it easy to route your resume to the right hiring manager.
Example bullet points
Strong bullets start with an action verb and include measurable results. Here are examples for internships, projects, and part-time roles.
Researched and wrote 15 competitive analysis reports during a summer marketing internship, identifying 3 market opportunities that informed the Q4 product positioning strategy.
Developed a full-stack web application as a senior capstone project using React and Node.js, deployed to 200+ student users and maintained a 99.5% uptime over the 4-month pilot period.
Managed social media accounts for a campus organization with 1,800 followers, growing engagement rate from 2.1% to 5.8% through a content calendar and targeted posting schedule.
Assisted with month-end close procedures during an accounting internship, reconciling 40+ accounts and reducing outstanding variances by 60% within the first month.
Trained and supervised 8 new team members at a retail position, creating a shift checklist that reduced closing time from 45 minutes to 25 minutes and improved inventory accuracy by 15%.
Organized a fundraising event for a student nonprofit that attracted 300 attendees and raised $4,200, exceeding the $3,000 goal by coordinating 12 volunteers and 6 local sponsors.
Analyzed customer survey data using Excel and SPSS for a market research course, presenting findings to a panel of 4 faculty members and receiving the highest project grade in the class.
Completed Google Analytics and HubSpot Inbound Marketing certifications independently, applying learned frameworks to optimize a personal blog that grew from 0 to 2,500 monthly visitors in 6 months.
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Start building — it's freeFrequently asked questions
How do I write a resume with no work experience?
Focus on what you do have: education, coursework, projects, volunteer work, internships, and relevant skills. A strong summary that frames your ambition and transferable skills can compensate for a short experience section. Employers hiring entry-level candidates expect potential, not a long work history.
Should I include my GPA on my resume?
Include it if it is 3.3 or higher, or if the job posting specifically asks for it. You can also list your major GPA if it is significantly higher than your cumulative GPA. After your first 1-2 years of professional experience, remove the GPA entirely — employers care more about your work at that point.
What should I put in my summary if I have no experience?
Write 2-3 sentences that highlight your education, strongest skills, and what you are looking for. For example: "Recent marketing graduate with hands-on experience in social media management from two campus organizations. Skilled in content creation, data analysis, and Adobe Creative Suite. Seeking a coordinator role to apply classroom knowledge to real-world campaigns."
Is a one-page resume enough for entry-level?
Yes — one page is not just enough, it is expected. Hiring managers spend about 7 seconds scanning a resume, and a concise one-page document shows that you can prioritize and communicate efficiently. You should never need two pages at the entry level.
Should I use a skills-based or chronological resume format?
For most entry-level candidates, a chronological format with a prominent skills section works best. Pure skills-based (functional) resumes can raise red flags because they hide your timeline. Instead, use a hybrid approach: lead with a skills section, then list your experience (internships, part-time jobs, projects) in reverse chronological order.