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Jordan Martinez
Marketing Manager
New York, NY · jordan@email.com · (212) 555-0198
Summary
Results-driven marketing manager with 6+ years of experience in digital strategy, brand development, and campaign optimization for B2B SaaS companies. Proven track record driving revenue growth through data-informed marketing decisions. Skilled at building and leading cross-functional teams, managing multi-million dollar budgets, and translating complex analytics into actionable growth strategies. Passionate about combining creative storytelling with performance marketing to build lasting brand equity.
Experience
Senior Marketing Manager
2022 — Present
Notion · New York, NY
- Led a comprehensive brand refresh across all digital touchpoints, redesigning the website, social media presence, and marketing collateral, resulting in a 45% increase in organic traffic and a 22% improvement in brand recall within six months of launch
- Managed a $2.4M annual marketing budget across paid advertising, organic content, influencer partnerships, and event sponsorships, optimizing spend allocation based on quarterly performance analytics and achieving a 35% reduction in cost-per-acquisition
- Launched and scaled an influencer partnership program from the ground up, recruiting 50+ content creators across YouTube, LinkedIn, and Instagram, driving 15K new user signups per month at 40% lower acquisition cost than paid channels
Marketing Manager
2019 — 2022
HubSpot · Cambridge, MA
- Built and executed a full-funnel content strategy spanning blog posts, webinars, whitepapers, and gated resources, generating over 10K qualified leads per quarter and contributing to 30% of total pipeline revenue across enterprise and mid-market segments
- Spearheaded product marketing for 3 major feature releases, developing positioning frameworks, competitive battle cards, sales enablement decks, and go-to-market strategies that drove $8M in incremental ARR within the first two quarters post-launch
- Redesigned the onboarding email sequence using behavioral segmentation and A/B testing across 12 variants, improving new user activation rates by 32%, reducing time-to-value by two weeks, and increasing trial-to-paid conversion by 18%
Content Marketing Specialist
2017 — 2019
Mailchimp · Atlanta, GA
- Created and managed a comprehensive editorial calendar producing 200+ blog posts annually across 8 content categories, establishing the brand as a recognized thought leader in email marketing and small business growth
- Grew the email subscriber base from 40K to 180K through targeted lead-generation campaigns, content upgrades, strategic cross-promotion partnerships with complementary SaaS brands, and SEO-optimized landing page experiments
Projects
Brand Voice Guidelines
Authored a comprehensive 40-page brand voice document adopted across 6 departments and 200+ employees, establishing unified messaging standards for web, email, social, and sales collateral that improved brand consistency scores by 28%
Marketing Analytics Dashboard
Built a real-time analytics dashboard in Looker tracking 15 key performance indicators with automated weekly reporting and executive summaries, reducing manual reporting time by 6 hours per week and enabling data-driven budget reallocation decisions
Education
NYU Stern School of Business
B.S. Marketing, Minor in Data Science — Dean's List, GPA 3.8
2013 — 2017
Skills
SEO/SEM · Content Strategy · Marketing Analytics · HubSpot · Brand Strategy · Copywriting · A/B Testing · Google Ads · Salesforce · Figma · Email Marketing · Social Media · Data Visualization · Team Leadership
Classic
FreeClean and traditional
Contact
jordan@email.com
(212) 555-0198
New York, NY
linkedin.com/in/jmartinez
About
Results-driven marketing manager with 6+ years of experience in digital strategy, brand development, and campaign optimization for B2B SaaS companies. Skilled at building and leading cross-functional teams to deliver integrated campaigns across paid, organic, and partnership channels. Proven track record of driving measurable revenue growth through data-informed decision making, with deep expertise in content marketing, marketing automation, and analytics.
Skills
SEO/SEM
Content Strategy
Google Analytics
Brand Strategy
Copywriting
HubSpot
Google Ads
Salesforce
A/B Testing
Social Media
Education
NYU Stern
B.S. Marketing
2013 — 2017
Languages
English (Native)
Spanish (Conversational)
Jordan
Martinez
Marketing Manager
Experience
Senior Marketing Manager
Notion
2022 — Present
- Led a comprehensive brand refresh across all digital touchpoints, redesigning the website and social presence resulting in a 45% increase in organic traffic within six months
- Managed a $2.4M annual marketing budget across paid, organic, and influencer channels, optimizing spend allocation based on quarterly performance data
- Launched and scaled an influencer program from scratch, recruiting 50+ creators and driving 15K new signups monthly at 40% lower cost than paid acquisition
Marketing Manager
HubSpot
2019 — 2022
- Built and executed a full-funnel content strategy spanning blog posts, webinars, and gated assets, generating over 10K qualified leads and contributing to 30% of pipeline revenue
- Spearheaded 3 product marketing campaigns with full go-to-market strategy, positioning, and sales enablement materials, collectively driving $8M in incremental ARR
- Redesigned the onboarding email sequence using behavioral segmentation and A/B testing, improving new user activation rates by 32% and cutting time-to-value by two weeks
Content Marketing Specialist
Mailchimp
2017 — 2019
- Created and managed an editorial calendar producing 200+ blog posts annually across 8 content verticals, establishing the brand as an industry thought leader
- Grew the email subscriber base from 40K to 180K through targeted acquisition campaigns, content upgrades, and cross-promotion partnerships with complementary brands
Projects
Brand Voice Guidelines
Authored a comprehensive 40-page brand voice document adopted across 6 departments, establishing unified messaging standards that improved brand consistency scores by 28%
Marketing Analytics Dashboard
Built a real-time analytics dashboard tracking 15 KPIs with automated weekly reporting, reducing manual reporting time by 6 hours per week and enabling data-driven decisions
Education
NYU Stern School of Business
B.S. Marketing, Minor in Data Science — Dean's List, GPA 3.8
2013 — 2017
Certifications
Google Analytics Individual Qualification
2023
HubSpot Inbound Marketing Certification
2022
Meta Certified Digital Marketing Associate
2021
Volunteer
Marketing Mentor — SCORE NYC
2021 — Present
- Mentored 12+ small business owners on digital marketing strategy, helping them build sustainable online presences and increase customer acquisition
Bold
PhotoPhoto sidebar layout
Jordan Martinez
Marketing Manager
New York, NY | jordan@email.com | (212) 555-0198
Profile Summary
Results-driven marketing manager with expertise in digital strategy, brand development, and campaign optimization for B2B SaaS. Proven ability to build high-performing teams and drive measurable growth.
Work Experience
Senior Marketing Manager
2022 — Present
Notion | New York, NY
- Led a comprehensive brand refresh across all digital touchpoints, redesigning the website and social presence resulting in a 45% increase in organic traffic within six months
- Managed a $2.4M annual marketing budget across paid advertising, organic content, and influencer partnerships, optimizing spend allocation based on quarterly performance analytics
- Launched and scaled an influencer partnership program from the ground up, recruiting 50+ content creators and driving 15K new user signups per month at 40% lower CAC than paid channels
Marketing Manager
2019 — 2022
HubSpot | Cambridge, MA
- Built and executed a full-funnel content strategy spanning blog posts, webinars, and gated resources, generating over 10K qualified leads and contributing to 30% of total pipeline revenue
- Spearheaded product marketing for 3 major feature releases, creating positioning frameworks and go-to-market strategies that drove $8M in incremental ARR
- Redesigned the onboarding email sequence using behavioral segmentation and A/B testing, improving new user activation rates by 32% and reducing time-to-value by two weeks
Content Marketing Specialist
2017 — 2019
Mailchimp | Atlanta, GA
- Created and managed a comprehensive editorial calendar producing 200+ blog posts annually across 8 content categories, establishing the brand as a thought leader in email marketing
- Grew the email subscriber base from 40K to 180K through targeted acquisition campaigns, content upgrades, and strategic cross-promotion with complementary SaaS brands
Projects
Brand Voice Guidelines
- Authored a comprehensive 40-page brand voice document adopted across 6 departments, establishing unified messaging standards that improved brand consistency scores by 28%
Marketing Analytics Dashboard
- Built a real-time analytics dashboard tracking 15 KPIs with automated weekly reporting, reducing manual reporting time by 6 hours per week and enabling data-driven decisions
Education
NYU Stern School of Business
B.S. Marketing | Minor in Data Science | Dean's List, GPA 3.8
2013 — 2017
Skills
SEO/SEM · Content Strategy · Analytics · HubSpot · Brand Strategy · Copywriting · A/B Testing · Google Ads · Salesforce · Email Marketing · Social Media · Data Visualization · Team Leadership
Certifications
Google Analytics Individual Qualification
2023
HubSpot Inbound Marketing Certification
2022
Meta Certified Digital Marketing Associate
2021
Volunteer
Marketing Mentor
2021 — Present
SCORE NYC
- Mentored 12+ small business owners on digital marketing strategy, helping them build sustainable online presences and increase customer acquisition through organic channels
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