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Notion · New York, NY

• Led a comprehensive brand refresh across all digital touchpoints, redesigning the website, social media presence, and marketing collateral, resulting in a 45% increase in organic traffic and a 22% improvement in brand recall within six months of launch
• Managed a $2.4M annual marketing budget across paid advertising, organic content, influencer partnerships, and event sponsorships, optimizing spend allocation based on quarterly performance analytics and achieving a 35% reduction in cost-per-acquisition
• Launched and scaled an influencer partnership program from the ground up, recruiting 50+ content creators across YouTube, LinkedIn, and Instagram, driving 15K new user signups per month at 40% lower acquisition cost than paid channels

HubSpot · Cambridge, MA

• Built and executed a full-funnel content strategy spanning blog posts, webinars, whitepapers, and gated resources, generating over 10K qualified leads per quarter and contributing to 30% of total pipeline revenue across enterprise and mid-market segments
• Spearheaded product marketing for 3 major feature releases, developing positioning frameworks, competitive battle cards, sales enablement decks, and go-to-market strategies that drove $8M in incremental ARR within the first two quarters post-launch
• Redesigned the onboarding email sequence using behavioral segmentation and A/B testing across 12 variants, improving new user activation rates by 32%, reducing time-to-value by two weeks, and increasing trial-to-paid conversion by 18%

Notion · New York, NY

• Led a comprehensive brand refresh across all digital touchpoints, redesigning the website, social media presence, and paid creative, resulting in a 45% increase in organic traffic and a 22% lift in brand recall within six months of launch
• Managed a $2.4M annual marketing budget across paid advertising, organic content, influencer partnerships, and event sponsorships, optimizing spend allocation based on quarterly performance analytics and achieving a 35% reduction in cost-per-acquisition
• Launched and scaled an influencer program from scratch, recruiting 50+ creators across YouTube, LinkedIn, and Instagram, driving 15K new signups monthly at 40% lower cost than paid acquisition while building a library of 200+ branded content assets

HubSpot · Cambridge, MA

• Built and executed a full-funnel content strategy spanning blog posts, webinars, whitepapers, and gated resources, generating over 10K qualified leads per quarter and contributing to 30% of total pipeline revenue across enterprise and mid-market segments
• Spearheaded product marketing for 3 major feature releases, creating positioning frameworks, competitive battle cards, and go-to-market strategies that drove $8M in incremental ARR within the first two quarters of each launch cycle
• Redesigned the onboarding email sequence using behavioral segmentation and A/B testing across 12 variants, improving new user activation rates by 32%, cutting time-to-value by two weeks, and increasing trial-to-paid conversion by 18%

Notion | New York, NY

• Led a comprehensive brand refresh across all digital touchpoints, redesigning the website, social media channels, and marketing collateral, resulting in a 45% increase in organic traffic and a 22% improvement in brand recall within six months
• Managed a $2.4M annual marketing budget across paid advertising, organic content, influencer partnerships, and event sponsorships, optimizing spend allocation through quarterly performance reviews and achieving a 35% reduction in cost-per-acquisition
• Launched and scaled an influencer program from scratch, recruiting 50+ creators across YouTube, LinkedIn, and Instagram, driving 15K new signups monthly at 40% lower cost than paid acquisition channels

HubSpot | Cambridge, MA

• Built and executed a full-funnel content strategy spanning blog posts, webinars, whitepapers, and gated resources, generating over 10K qualified leads per quarter and contributing to 30% of total pipeline revenue across enterprise and mid-market segments
• Spearheaded product marketing for 3 major feature releases, developing positioning frameworks, competitive analysis, and go-to-market strategies that collectively drove $8M in incremental ARR within the first two quarters post-launch
• Redesigned the onboarding email sequence using behavioral segmentation and A/B testing across 12 variants, improving new user activation rates by 32%, cutting time-to-value by two weeks, and increasing trial-to-paid conversion by 18%

Notion · New York, NY

• Led a comprehensive brand refresh across all digital touchpoints, redesigning the website, social media presence, and marketing collateral, resulting in a 45% increase in organic traffic and a 22% improvement in brand recall within six months of launch
• Managed a $2.4M annual marketing budget across paid advertising, organic content, influencer partnerships, and event sponsorships, optimizing spend allocation based on quarterly performance analytics and achieving a 35% reduction in cost-per-acquisition
• Launched and scaled an influencer partnership program from the ground up, recruiting 50+ content creators across YouTube, LinkedIn, and Instagram, driving 15K new user signups per month at 40% lower acquisition cost than paid channels

HubSpot · Cambridge, MA

• Built and executed a full-funnel content strategy spanning blog posts, webinars, whitepapers, and gated resources, generating over 10K qualified leads per quarter and contributing to 30% of total pipeline revenue across enterprise and mid-market segments
• Spearheaded product marketing for 3 major feature releases, developing positioning frameworks, competitive battle cards, sales enablement decks, and go-to-market strategies that drove $8M in incremental ARR within the first two quarters post-launch
• Redesigned the onboarding email sequence using behavioral segmentation and A/B testing across 12 variants, improving new user activation rates by 32%, reducing time-to-value by two weeks, and increasing trial-to-paid conversion by 18%