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Jordan Martinez
Marketing Manager
New York, NY · jordan@email.com · (212) 555-0198
Summary
Results-driven marketing manager with 6+ years of experience in digital strategy, brand development, and campaign optimization for B2B SaaS companies. Proven track record driving revenue growth through data-informed marketing decisions. Skilled at building and leading cross-functional teams, managing multi-million dollar budgets, and translating complex analytics into actionable growth strategies. Passionate about combining creative storytelling with performance marketing to build lasting brand equity.
Experience
Senior Marketing Manager
2022 — Present
Notion · New York, NY
- Led a comprehensive brand refresh across all digital touchpoints, redesigning the website, social media presence, and marketing collateral, resulting in a 45% increase in organic traffic and a 22% improvement in brand recall within six months of launch
- Managed a $2.4M annual marketing budget across paid advertising, organic content, influencer partnerships, and event sponsorships, optimizing spend allocation based on quarterly performance analytics and achieving a 35% reduction in cost-per-acquisition
- Launched and scaled an influencer partnership program from the ground up, recruiting 50+ content creators across YouTube, LinkedIn, and Instagram, driving 15K new user signups per month at 40% lower acquisition cost than paid channels
Marketing Manager
2019 — 2022
HubSpot · Cambridge, MA
- Built and executed a full-funnel content strategy spanning blog posts, webinars, whitepapers, and gated resources, generating over 10K qualified leads per quarter and contributing to 30% of total pipeline revenue across enterprise and mid-market segments
- Spearheaded product marketing for 3 major feature releases, developing positioning frameworks, competitive battle cards, sales enablement decks, and go-to-market strategies that drove $8M in incremental ARR within the first two quarters post-launch
- Redesigned the onboarding email sequence using behavioral segmentation and A/B testing across 12 variants, improving new user activation rates by 32%, reducing time-to-value by two weeks, and increasing trial-to-paid conversion by 18%
Content Marketing Specialist
2017 — 2019
Mailchimp · Atlanta, GA
- Created and managed a comprehensive editorial calendar producing 200+ blog posts annually across 8 content categories, establishing the brand as a recognized thought leader in email marketing and small business growth
- Grew the email subscriber base from 40K to 180K through targeted lead-generation campaigns, content upgrades, strategic cross-promotion partnerships with complementary SaaS brands, and SEO-optimized landing page experiments
Projects
Brand Voice Guidelines
Authored a comprehensive 40-page brand voice document adopted across 6 departments and 200+ employees, establishing unified messaging standards for web, email, social, and sales collateral that improved brand consistency scores by 28%
Marketing Analytics Dashboard
Built a real-time analytics dashboard in Looker tracking 15 key performance indicators with automated weekly reporting and executive summaries, reducing manual reporting time by 6 hours per week and enabling data-driven budget reallocation decisions
Education
NYU Stern School of Business
B.S. Marketing, Minor in Data Science — Dean's List, GPA 3.8
2013 — 2017
Skills
SEO/SEM · Content Strategy · Marketing Analytics · HubSpot · Brand Strategy · Copywriting · A/B Testing · Google Ads · Salesforce · Figma · Email Marketing · Social Media · Data Visualization · Team Leadership
Classic
FreeTimeless single-column layout with clean section dividers. The most widely compatible format for any industry.
Jordan Martinez
Marketing Manager
jordan@email.com · (212) 555-0198 · New York, NY
Summary
Results-driven marketing manager with 6+ years building growth strategies for B2B SaaS. Proven track record in brand development, content marketing, and team leadership driving measurable business outcomes. Expert in full-funnel demand generation, go-to-market strategy, and cross-functional collaboration across product, sales, and design teams. Adept at turning market insights into scalable campaigns that accelerate pipeline and strengthen market positioning.
Experience
Senior Marketing Manager
2022 — Present
Notion · New York, NY
- Led a comprehensive brand refresh across all digital touchpoints, redesigning the website, social media presence, and paid creative, resulting in a 45% increase in organic traffic and a 22% lift in brand recall within six months of launch
- Managed a $2.4M annual marketing budget across paid advertising, organic content, influencer partnerships, and event sponsorships, optimizing spend allocation based on quarterly performance analytics and achieving a 35% reduction in cost-per-acquisition
- Launched and scaled an influencer program from scratch, recruiting 50+ creators across YouTube, LinkedIn, and Instagram, driving 15K new signups monthly at 40% lower cost than paid acquisition while building a library of 200+ branded content assets
Marketing Manager
2019 — 2022
HubSpot · Cambridge, MA
- Built and executed a full-funnel content strategy spanning blog posts, webinars, whitepapers, and gated resources, generating over 10K qualified leads per quarter and contributing to 30% of total pipeline revenue across enterprise and mid-market segments
- Spearheaded product marketing for 3 major feature releases, creating positioning frameworks, competitive battle cards, and go-to-market strategies that drove $8M in incremental ARR within the first two quarters of each launch cycle
- Redesigned the onboarding email sequence using behavioral segmentation and A/B testing across 12 variants, improving new user activation rates by 32%, cutting time-to-value by two weeks, and increasing trial-to-paid conversion by 18%
Content Marketing Specialist
2017 — 2019
Mailchimp · Atlanta, GA
- Created and managed an editorial calendar producing 200+ blog posts annually across 8 content verticals, establishing the brand as a recognized industry thought leader in email marketing and small business growth
- Grew the email subscriber base from 40K to 180K through targeted acquisition campaigns, content upgrades, strategic cross-promotion with complementary SaaS brands, and SEO-optimized landing page experiments that improved conversion by 24%
Projects
Brand Voice Guidelines
Authored a comprehensive 40-page brand voice document adopted across 6 departments and 200+ employees, establishing unified messaging standards for all customer-facing communications that improved brand consistency scores by 28%
Marketing Analytics Dashboard
Built a real-time analytics dashboard in Looker tracking 15 KPIs with automated weekly reporting and executive summaries, reducing manual reporting time by 6 hours per week and enabling data-driven budget allocation decisions across all channels
Education
NYU Stern School of Business
B.S. Marketing, Minor in Data Science
2013 — 2017
Skills
SEO/SEM · Content Strategy · Marketing Analytics · Brand Development · HubSpot · A/B Testing · Google Ads · Salesforce · Figma · Data Visualization · Email Marketing · Social Media · Team Leadership
Languages
English (Native) · Spanish (Conversational)
Executive
FreeRefined serif typography with a strong name header. Prints beautifully and commands attention on screen.
Jordan Martinez
Marketing Manager
New York, NY · jordan@email.com · (212) 555-0198
Summary
Results-driven marketing manager with 6+ years of experience in digital strategy, brand development, and campaign optimization for B2B SaaS companies. Proven track record driving revenue growth through data-informed marketing decisions. Skilled at building and leading cross-functional teams, managing multi-million dollar budgets, and translating complex analytics into actionable growth strategies. Passionate about combining creative storytelling with performance marketing to build lasting brand equity.
Experience
Senior Marketing Manager
2022 — Present
Notion · New York, NY
- Led a comprehensive brand refresh across all digital touchpoints, redesigning the website, social media presence, and marketing collateral, resulting in a 45% increase in organic traffic and a 22% improvement in brand recall within six months of launch
- Managed a $2.4M annual marketing budget across paid advertising, organic content, influencer partnerships, and event sponsorships, optimizing spend allocation based on quarterly performance analytics and achieving a 35% reduction in cost-per-acquisition
- Launched and scaled an influencer partnership program from the ground up, recruiting 50+ content creators across YouTube, LinkedIn, and Instagram, driving 15K new user signups per month at 40% lower acquisition cost than paid channels
Marketing Manager
2019 — 2022
HubSpot · Cambridge, MA
- Built and executed a full-funnel content strategy spanning blog posts, webinars, whitepapers, and gated resources, generating over 10K qualified leads per quarter and contributing to 30% of total pipeline revenue across enterprise and mid-market segments
- Spearheaded product marketing for 3 major feature releases, developing positioning frameworks, competitive battle cards, sales enablement decks, and go-to-market strategies that drove $8M in incremental ARR within the first two quarters post-launch
- Redesigned the onboarding email sequence using behavioral segmentation and A/B testing across 12 variants, improving new user activation rates by 32%, reducing time-to-value by two weeks, and increasing trial-to-paid conversion by 18%
Content Marketing Specialist
2017 — 2019
Mailchimp · Atlanta, GA
- Created and managed a comprehensive editorial calendar producing 200+ blog posts annually across 8 content categories, establishing the brand as a recognized thought leader in email marketing and small business growth
- Grew the email subscriber base from 40K to 180K through targeted lead-generation campaigns, content upgrades, strategic cross-promotion partnerships with complementary SaaS brands, and SEO-optimized landing page experiments
Education
NYU Stern School of Business
B.S. Marketing, Minor in Data Science
2013 — 2017
Skills
SEO/SEM · Content Strategy · Marketing Analytics · HubSpot · Brand Strategy · Copywriting · A/B Testing · Google Ads · Salesforce · Figma · Email Marketing · Social Media · Data Visualization · Team Leadership
Elegant
$1.50Balanced whitespace and understated styling. A polished PDF that lets your experience take center stage.
Browse all 13 templates · ATS-friendly templates · One-page templates · Modern templates
Why PDF is the best resume format
PDF preserves your formatting on every device
A PDF locks your layout, fonts, and spacing into a single portable file. Whether a recruiter opens your resume on a Windows desktop, a MacBook, or a phone, the document looks identical. There’s no dependence on installed fonts or software versions — the file carries everything it needs to render correctly. This consistency is especially important for resumes with multi-column layouts, custom typography, or precise alignment, where even a minor reflow can throw off the visual hierarchy. When you send a PDF, you know exactly what the reader sees.
Modern ATS software parses PDF resumes reliably
The old advice to avoid PDFs came from a time when applicant tracking systems struggled with anything other than plain text. That era is over. Today’s ATS platforms — Greenhouse, Lever, Workday, iCIMS, Taleo — parse text-based PDFs just as accurately as Word documents. The key requirement is that your PDF contains real selectable text, not a scanned image. BravoResume’s export generates clean, text-based PDFs with a logical reading order, so your content is fully machine-readable while looking polished to human eyes.
Word documents can reflow and break your layout
A .docx file is editable by design, which means it’s also unstable by design. If the recruiter’s computer doesn’t have the exact font you used, Word substitutes a different one — and that substitution can change line lengths, push text onto a new page, or misalign columns. Different versions of Word (and alternatives like LibreOffice or Google Docs) interpret formatting differently, so a resume that looks perfect on your machine can look broken on someone else’s. PDF eliminates this entire category of risk.
PDFs look professional when printed
Even in a digital-first hiring process, resumes still get printed — for in-person interviews, hiring committee meetings, and career fairs. A PDF prints exactly as it appears on screen, with crisp text and precise margins. Word documents can shift when sent to a printer, especially if the page size or margin defaults differ between the author’s system and the printer. If you’re handing a physical copy to a hiring manager, a printed PDF is the most reliable way to make a sharp first impression.
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Start building — it's freeFrequently asked questions
Can ATS read PDF resumes?
Yes. Modern applicant tracking systems parse PDF files reliably, as long as the PDF contains real selectable text rather than a scanned image. BravoResume generates text-based PDFs with a clean document structure, so ATS software can extract your name, contact details, work history, and skills without any issues. The outdated advice to avoid PDFs dates back to older ATS platforms that struggled with complex formatting — today's systems handle standard PDFs just fine.
Should I submit my resume as PDF or Word?
PDF is the safer choice in almost every situation. A PDF preserves your formatting exactly — fonts, spacing, margins, and alignment all stay intact regardless of the device or operating system the recruiter uses to open it. Word documents can reflow, swap fonts, and shift layout elements depending on the version of Word or the operating system. The only exception is when a job posting explicitly requests a .docx file, which is rare. When in doubt, submit a PDF.
Why do some resume builders charge for PDF download?
Many resume builders use a freemium model where you can build your resume for free but must pay a subscription — often $15 to $25 per month — to download it as a PDF. This locks your finished work behind a paywall. BravoResume takes a different approach: free templates include free PDF export with no subscription, no trial period, and no watermarks. Premium templates are a one-time purchase, and every template includes unlimited PDF downloads once you have access.
Will my PDF resume look the same on every computer?
Yes, that is the core advantage of the PDF format. Unlike Word documents or Google Docs links, a PDF embeds its fonts and locks its layout, so your resume renders identically on Windows, macOS, Linux, tablets, and phones. Whether a recruiter opens it in Chrome, Adobe Reader, or Apple Preview, the formatting, spacing, and typography will match exactly what you see when you download it.
Can I edit a PDF resume after downloading it?
You can always return to BravoResume to edit your resume and download a fresh PDF — your work is saved automatically. Editing the PDF file itself directly is possible with tools like Adobe Acrobat, but it's not recommended because you risk breaking the formatting. The best workflow is to treat BravoResume as your source of truth: make changes in the editor, preview them in real time, and export a new PDF when you're satisfied.